SPARRK in Action
SPARRK in action is a campaign launched by AGT to help people live ADNOC's values, engaging them in activities by inputing their ideas and encouraging their colleagues and team members to live that culture and appreciate those values in each other and in their business activities.
The SPARRK animations were based on scripts depicting those values through scenarios between colleagues in their daily business meetings and conversations.
The 'Energy Lines' were drawn and transformed into people and scenes playing the scripts in short videos showcasing people's values and behaviors toward each other and stakeholders
The doodle animations guide the audience from one scene to the other throughout the conversations, setting an example of the kind of behavior they shoud undertake.
Creanada was the creative director and project manager taking the lead in a holistic concept that combines visually compelling storyboards with dynamic drawings, music and voiceovers that represent the team members practicing different aspects of the business.
The animations were published during the month of October 2022.
• Creative Direction
• Design and Concept Development:
• Storyboarding
• llustrations
• Production:
• Voiceovers
• Animations
• Project Management
The SPARRK animations were based on scripts depicting those values through scenarios between colleagues in their daily business meetings and conversations.
The 'Energy Lines' were drawn and transformed into people and scenes playing the scripts in short videos showcasing people's values and behaviors toward each other and stakeholders
The doodle animations guide the audience from one scene to the other throughout the conversations, setting an example of the kind of behavior they shoud undertake.
Creanada was the creative director and project manager taking the lead in a holistic concept that combines visually compelling storyboards with dynamic drawings, music and voiceovers that represent the team members practicing different aspects of the business.
The animations were published during the month of October 2022.
• Creative Direction
• Design and Concept Development:
• Storyboarding
• llustrations
• Production:
• Voiceovers
• Animations
• Project Management