Sustainabilty being one of ADNOC's pillars, the Internal Comms team wanted to encourage all team members to apply and be part of organizing COP28. This campaign was done in cooperation with the United Arab Emirates Climate Change Special Envoy. Given the extensive experience of working on several critical ADNOC sustainability projects in the past, Creanada devised a concept that was not ony appealing but also strategically aligned to ADNOC's sustainability and the country's goals. Taking inspiration from the 'Energy Lines' that we developed, we revitalised the 'Energy Lines' to demonstrate the growth of a palm tree from humble beginnings, signifying the importance of sustainability. Working to strict deadlines, we delivered this project well, in advance to enable the Internal Comms team to launch the company wide campaign and recruit the best team for COP28. he campaign was launced end of April 2022. • Art Direction • Concept Development • Design Applications • Internal Campaign on all digital screens, • ONE ADNOC Intranet Portal and Social Medi